Akimbo with Seth Godin

Written by Leigh Martinuzzi 

Seth Godin is a bit of a genius in the marketing and entrepreneurial space. He even has his own Wikipedia page which, surprisingly enough, was a topic of conversation from season three, episode one – The Deletionists. He has primarily been involved in start-up businesses including his work for Yoyodyne, a very successful marketing company that helps companies promote their products and services in unique ways.

He is also a prolific blogger and author. According to his Wikipedia page, he has published 18 books, and let’s assume this is accurate. I’ve read a couple and have his latest one on the desk ready to read. His new book is This Is Marketing. As I said, he is a bit of a marketing genius. The first book I read of his was Purple Cow – a book that teaches businesses and entrepreneurs how to stand out from the crowd and how to gain attention in an unobtrusive manner. It’s well worth a read. (more…)

12 Rules for Life: An Antidote to Chaos by Jordan Peterson

Written by Leigh Martinuzzi

This is a book that will inspire and even transform its readers both in the way they perceive humanity and even in how they think and act in the chaotic order of the world. That’s a bold claim but wait until you read on some of Petersons’ viewpoints.

Peterson’s words will encourage and empower those who are open to it, providing solid building blocks of character and may even assist in taking back what is fundamentally our human nature. Broad in opinion, tradition, and scientific research Peterson has attempted to formulate 12 rules to battle the confusion and disorder of modern day society.

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 The Order of Time by Carlo Rovelli

Written by Leigh Martinuzzi 

In this book, the author takes us on a journey into the exploration of time. Asking questions about time that physicists, scientists and philosophers alike continue to struggle to understand. Rovelli disrupts the assumptions and beliefs we have about time. Our lives revolve around the order of time however as revealed in this book, time is not as ordered as we may think it to be.

Do we exist in time or does time exist within us?

Born in Italy, Carlo Rovelli is involved in the philosophy of science and theoretical physics. He has written several books including Quantum Gravity, Anaximander and Seven Brief Lessons on Physics.

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