649 Book Reflection – Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely
Predictably Irrational by Dan Ariely
Written by Leigh Martinuzzi
In this book, Dr Dan Ariely, A professor of behavioural economics at the Duke University uncovers why humans are predictably irrational. Every day we are responsible for making numerous decisions and what Dan was intrigued by is that despite our assumption that we are smart logical beings, we often make poor decisions that don’t seem logical at all.
Often emotions become entangled in the decisions we have to make. We overvalue, we procrastinate, and we make the same poor decisions time and time again. From his perspective, it seemed humans are highly irrational, hence his research behind this book. (more…)