093: Book Reflections| Influence: The psychology of persuasion by Robert B. Cialdini
Influence: The Psychology of Persuasion, Revised Edition by Robert B. Cialdini
What a great book. I used the audio version and really enjoyed the insights the writer shares as to the psychology behind makes people say ‘yes’.
It shares 6 principles that are, reciprocation, commitment and consistency, social proof, authority, liking and scarcity.
Now for the purpose of my review I have no desire to delve into the 6 principles and any great details but would highly recommend you get your self a copy of this book and have a read, or listen in this case.
So why? Why would this have any relevance to my mission, the hidden why.