FocusCalm

Max Newlon is the president of BrainCo, a company that brings cutting-edge science, engineering, and algorithm development to address real-world challenges. In this episode, we discuss FocusCalm which is a neurofeedback wearable that has been designed to enhance performance and control your mindset. Cool new tech and will likely get better and better. Enjoy!

Interested in 10% off FocusCalm Wearable? Use Promo Code HiddenWhy10 and click this link. 

Guest Bio.

It all grew out of the Harvard Innovation Lab and in 2019, they won Time Magazine’s Top 100 Inventions of the Year, and they have raised $6M so far.

They are most known for FocusCalm, a neurofeedback wearable headband and app that can help you reduce stress, control your mindset, and improve overall performance. 

FocusCalm has been used by elite athletes, including Olympians and F1 drivers, and everyday people who want to relax and manage anxiety.

A study on FocusCalm users found they got a 25% boost in their wellbeing, 13% reduction in their anxiety, and a 22% drop in their feeling of burnout after 6 weeks of using the wearable for just 15 minutes a day.

Before joining BrainCo, Max earned his master’s degree from Harvard University and conducted functional MRI (fMRI) research at some of the best hospitals in the world on the impact of meditation and yoga on the brain, as well as the impact of invasive BMI technology on people with Parkinson’s disease.

Connect with Max here.

Interested in 10% off FocusCalm Wearable? Use Promo Code HiddenWhy10 and click this link. 

Further Reading and Resources 

TED Talks: Ideas worth spreading

Psychology Today: Psychology Today is devoted exclusively to everybody’s favourite subject – Ourselves

Life Hack: Tips for Life

Elite Daily: The Voice of Generation Y

Four Hour Work Week: How to escape the 9-5, live anywhere and join the new rich.

The Minimalists: How to pursue a minimalist lifestyle and be happier.

Mind Hacks: Tips and Tricks for Using Your Brain

Rich Roll: Plantpowered Wellness Advocate

The Art of Charm: Build confidence, feel comfortable and networking differently.

American Psychological Association: The largest scientific and professional organization of psychologists in the United State

The Art of Manliness: Encouraging men to be better husbands, fathers, brothers, citizens.

Tiny Buddha: Simple wisdom for complex lives.

Brain Pickings: An inventory of cross-disciplinary interestingness, spanning art, science, design, history, philosophy, and more.

Mind Body Green: Lifestyle media brand dedicated to inspiring you to live your best life.

Zen Habits: Find simplicity and mindfulness in life.

Creative NonFiction: “true stories well told.” 

Addicted 2 Success: Motivation & Inspiration Website full of quotes and inspiring articles for entrepreneurs.

Barking Up the Wrong Tree: science-based answers and expert insight on how to be awesome at life.

The Positivity Blog: Practical articles on happiness, self-esteem, productivity and social skills.