306: Robert Gerrish | Flying Solo, How to Go It Alone in Business

Summary

Robert Gerrish is the founder and a director of Flying Solo, Australia’s solo and micro business community and co-author of the business bestseller, Flying Solo: How to go it alone in business.

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He has been a business commentator on ABC Four Corners, A Current Affair, Sky Business, Fairfax Digital, 2UE and ABC Radio. He presents regularly at conferences around the country. He also hosts the Flying Solo Podcast and write for a variety of small business publications.

His focus is on the main pain points for small business, notably: marketing; handling overwhelm; improving efficiency & productivity and small business growth.

This episode is beneficial to any entrepreneur or small business owner, online or off, that would like to get some answer and ideas on business growth. Robert shares strategies and practise that might assist.

Key Take Outs

Defining a Lifestyle business.
Setting your business foundations.
Visualising your ideal life/business.
Whats you current business priority? Is this in your schedule?
Understand your strengths and call skills.
Be realistic with your expectation. Have capital to back your business while starting up. Financial struggle is not desirable it creates desperateness.
Research to make sure there is a market for your ideal product/service.
Visualise and understand the detail of your ideal client.

Do you have any routines and rituals that you believe contribute to your success?

Sleep. Putting my mental and physical well-being at the top of the list.

What advice would you give your 20-year-old self?

Find the love in everything you do.

What is the meaning of success?

Sleeping well is a great indicator of your success and enjoying what you do.